The California Consumer Privacy Act (CCPA) - which came into effect on Jan 1st, 2020 - aims to protect the consumer rights of California residents. The act serves to encourage stronger privacy for consumers and promote greater transparency for companies who have an online presence in the state.

California consumers are able to request that their personal information be disclosed or permanently deleted. They also have the option to request that their data is not shared with third parties.

 

The CCPA applies to businesses operating in California that falls within any of these thresholds:

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• earns $25,000,000+ in annual revenue.

• annually buys, receives, sells or shares personal information of 50,000+ consumers, households or devices for commercial purposes.

• obtains 50%+ of its annual revenue from selling consumer personal information.